SBS Friction A/S is a Danish based company that develops, manufactures and markets brake pads and friction solutions for motorcycles, scooters, ATV/UTVs, special cars and industrial applications including wind turbines.

Further our product range includes other important brake components such as brake discs, brake shoes, brake pins and accessory parts.

Our history goes back to 1964. In the 1970s we were the first to introduce aftermarket disc brake pads for motorcycles. Since then we have constantly expanded coverage, both in terms of range and products.

We are number one 1 the European aftermarket for motorcycle brake pads and all over the globe the SBS name is known for braking excellence.Totally our distribution network is spread to around 50 countries around the world including USA, Canada, Japan, Australia and the European Union.

Our customer portfolio also comprises OEM customers such as brake system, vehicle and machine manufacturers, and we are also due to our friction know how a supplier to other industries such as wind turbines.

Our headquarters, R&D and production are located in Svendborg Denmark. It is our philosophy to keep all important operations under “same roof”, since we believe dedication, teamwork, experience and easy share of knowhow are key factors for developing a successful businesses.

We employ around 200 people and our turnover has increased steadily since we introduced our first brake pad.

SBS Friction is part of the italian Brembo S.p.A Group which also produce automotive brake systems, especially for high-performance cars.